2018
INDIVIDUAL
SEX TOY
SEX TOY
INITIAL SITUATION
Following the idea of "do it yourself", we asked ourselves how we could offer anonymous, personalised advice on sexual preferences and develop individualised sex toys for EIS customers. Our answer was to implement a sex toy configurator that creates a personalised vibrator using an EIS chatbot that acts as a personal advisor.
The objective was to increase the attractiveness of the product portfolio for new and existing customers, to inspire and bind people to the EIS brand and to expand the status of EIS as a challenger and innovator in the erotic industry.
The objective was to increase the attractiveness of the product portfolio for new and existing customers, to inspire and bind people to the EIS brand and to expand the status of EIS as a challenger and innovator in the erotic industry.
Delivery
If a user is on EIS.de who is not on a targeted search, he or she is offered personal advice by means of a chatbot. The chatbot communication at the beginning helps to get into the configuration, which is already done through dialogue using simple, humorous language, and to discover preferences. Tony Toy, the virtual advisor of and for EIS, is used as the avatar. He is responsible, privacy compliant and discreet. The configurator offers the opportunity for EIS to customise very personal needs and preferences. By means of an intuitive, playful composition of a sex toy, the customer experiences a new user experience.
This work was realised within 12 weeks at the Berlin University of the Arts in cooperation with Jung von Matt.
